Automotive work leaves no room for surprises. Tight timelines. Complex logistics. Multiple stakeholders. Everything has to work safely, efficiently, and at a high level. We approach it with control from the start. Clear systems. Smart decisions. No wasted movement.
Mercedes needed a cinematic brand film for the A-Class. The ask came together mid-shoot, with limited time, no traditional prep window, and a production already in motion.
We developed and executed a 2-minute narrative film within an active production environment. Instead of scaling up, we scaled smart:
Every decision prioritized momentum and control.
Delivered a fully realized narrative film in under two weeks. No added shoot days. No disruption to the main production.
A high-end piece, built inside real-world constraints.
Kia needed to show what an all-electric vehicle can really do, and range was the story.
The idea: drive it across the country, carrying the numerals for the New Year's Eve ball drop from California to Times Square. An electric car delivering the lights that bring on the future.
We built a production that could travel with the car.
Instead of treating it like a single shoot, we ran it as a rolling production, adapting in real time while holding a consistent visual and editorial standard.
The numerals arrived in Times Square carrying the resolutions of the people who met the car along the way, and went up for the ball drop on New Year's Eve.
Content was captured, turned, and delivered throughout the journey, keeping the campaign alive in real time instead of waiting for a final release.
A campaign built to move, literally and creatively, without ever losing control of the result.
NIO needed a launch video for the Lyra, a vehicle that didn't physically exist yet.
No car. No access. No room for error.
We replaced the physical vehicle with a fully integrated CGI solution, designed to match the final production model with precision.
The goal wasn't just to make it work. It was to make it feel real.
Delivered a launch video indistinguishable from a traditional automotive shoot.
No prototype required. No compromise in quality.
Infiniti needed a wide range of content, from how-tos to brand moments, captured efficiently and at scale.
Multiple deliverables. Limited time. No room for inconsistency.
We used a virtual production stage to control environment, lighting, and timing, allowing us to move quickly without sacrificing quality.
Every decision was built around efficiency without compromise.
A full suite of content captured in just two days.
Consistent, flexible, and built to perform across platforms.
We built
our own
XR stage.
Any road. Any sky. One stage.
One of the highest resolution LED volumes in the world. The 180 degree curve of the wall makes it ideal for action and driving scenes with any vehicle, and the full LED ceiling creates a seamless sky with photorealistic reflections. No permits. No weather. No location fees.
Tell us the car, the feeling, the deadline. We'll take it from there.
info@robbinsstudios.com
